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The Mind-Blowing Giveaway Strategy !

๐˜ ๐˜Ž๐˜Œ๐˜› ๐˜“๐˜Œ๐˜ˆ๐˜‹๐˜š ๐˜–๐˜• ๐˜๐˜ˆ๐˜Š๐˜Œ๐˜‰๐˜–๐˜–๐˜’ ๐˜Š๐˜๐˜Œ๐˜ˆ๐˜—๐˜Œ๐˜™ ๐˜›๐˜๐˜ˆ๐˜• ๐˜ ๐˜Š๐˜ˆ๐˜• ๐˜Ž๐˜Œ๐˜› ๐˜“๐˜๐˜•๐˜’ ๐˜Š๐˜“๐˜๐˜Š๐˜’๐˜š ๐˜œ๐˜š๐˜๐˜•๐˜Ž ๐˜›๐˜๐˜Œ ๐˜”๐˜Œ๐˜›๐˜๐˜–๐˜‹ ๐˜'๐˜” ๐˜ˆ๐˜‰๐˜–๐˜œ๐˜› ๐˜›๐˜– ๐˜š๐˜๐˜–๐˜ž ๐˜ ๐˜–๐˜œ... ๐…๐ž๐ฅ๐ฅ๐จ๐ฐ ๐€๐ ๐‡๐š๐œ๐ค๐ž๐ซ๐ฌ, ๐ข๐Ÿ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐š ๐ฐ๐š๐ฌ๐ก-๐ซ๐ข๐ง๐ฌ๐ž-๐ซ๐ž๐ฉ๐ž๐š๐ญ ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ ๐Ÿ๐จ๐ซ ๐›๐ซ๐ข๐ง๐ ๐ข๐ง๐  ๐š๐ง ๐ข๐ง๐Ÿ๐ข๐ง๐ข๐ญ๐ž ๐ฌ๐ญ๐ซ๐ž๐š๐ฆ ๐จ๐Ÿ ๐ฅ๐ž๐š๐๐ฌ ๐ข๐ง๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ (๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐ฅ๐ข๐ž๐ง๐ญ'๐ฌ) ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ...

...then you will want to read this post to the very end. In fact, if you read all the way through and comment, I'll answer all questions for the next week. ๐—Ÿ๐—ฒ๐˜'๐˜€ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฐ๐—ผ๐—น๐—ฑ, ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐˜๐—ฟ๐˜‚๐˜๐—ต...

Selling products via Facebook Ads is f#$*ing hard! You can thank the tsunami wave of courses teaching people to dropship products from China for ruining a perfectly good thing! (Am I right?) ๐—›๐—ฒ๐—ฟ๐—ฒ'๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐—œ ๐—ฑ๐—ผ ๐—ถ๐—ป๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ... 1) Give products away for FREE!

You're probably thinking,"what in the actual F#$k, Shawn, I thought you were going to teach us to SELL products!" Let me explain...

First, I create a giveaway centered around a very specific theme or problem (ie. "falling asleep," "losing weight," etc.). ๐™ƒ๐™ž๐™จ๐™ฉ๐™ค๐™ง๐™ž๐™˜๐™–๐™ก๐™ก๐™ฎ, ๐™œ๐™ž๐™ซ๐™š๐™–๐™ฌ๐™–๐™ฎ๐™จ ๐™๐™–๐™ซ๐™š ๐™˜๐™ค๐™ฃ๐™ซ๐™š๐™ง๐™ฉ๐™š๐™™ ๐™–๐™ฉ ๐™–๐™—๐™ค๐™ช๐™ฉ 70-80% ๐™›๐™ค๐™ง ๐™ข๐™š! That wasn't an error... For every 10 people that visit my landing page for a giveaway, 7-8 people will become a lead! (Welcome to the Facebook Ads Promised Land!) The actual giveaway usually consists of two landing pages: The giveaway signup page and, The giveaway scoreboard page (aka. The Viral Share Page) The second page is where we... 2) Incentivize desired actions! Any fool can generate a lead... ๐˜ผ ๐™๐™€๐˜ผ๐™‡ ๐™ˆ๐˜ผ๐™Ž๐™๐™€๐™ ๐™˜๐™–๐™ฃ ๐™œ๐™š๐™ฉ ๐™๐™ž๐™จ (๐™ค๐™ง ๐™๐™š๐™ง) ๐™ก๐™š๐™–๐™™๐™จ ๐™ฉ๐™ค ๐™œ๐™š๐™ฃ๐™š๐™ง๐™–๐™ฉ๐™š ๐™€๐™‘๐™€๐™‰ ๐™ˆ๐™Š๐™๐™€ ๐™‡๐™€๐˜ผ๐˜ฟ๐™Ž! To do this, reward giveaway participants with "bonus entries" for -

  • Sharing the giveaway on social media

  • Referring friends, family and followers

  • Following, liking, etc. on social media

(About 10-12% of all leads will also become followers on social media) As soon as someone becomes our lead, we... 3) Ask a qualifying question! Let's face it, not every lead is a good lead. We've all had our experience with crappy leads, right? ๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐˜€๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฎ๐˜๐—ฒ ๐˜๐—ต๐—ฒ ๐˜„๐—ต๐—ฒ๐—ฎ๐˜ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ต๐—ฎ๐—ณ๐—ณ... Ask a question that lets you know whether someone is buying what you're selling, or just "here for the giveaway"

This can be done in the "giveaway welcome email," a survey, a chatbot, whatever...


Don't overthink this!


My go-to question is - "Do you currently use [INSERT TYPE OF PRODUCT HERE]?"


Just make sure the answer to that question makes it into your CRM or auto-responder!


Now that we know who's buying, we can...


4) Make an offer!


๐˜๐จ๐ฎ ๐œ๐š๐ง'๐ญ ๐ฌ๐ž๐ฅ๐ฅ ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐๐ข๐๐ง'๐ญ ๐จ๐Ÿ๐Ÿ๐ž๐ซ!


Based on how giveaway participants answer your qualifying question(s) - make an appropriate offer during AND after the giveaway.


From my example qualifying question, here's how I would segment my offers...


๐๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ก๐จ ๐š๐ง๐ฌ๐ฐ๐ž๐ซ๐ž๐ "๐ง๐จ"


Just because someone doesn't "currently" use a type of product doesn't mean they wouldn't...


For this group, I put together a low-dollar offer that introduces the product and includes educational materials on how to benefit from it.


(๐˜๐˜ณ๐˜ฆ๐˜ฆ + ๐˜š๐˜ฉ๐˜ช๐˜ฑ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ด ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ธ๐˜ฐ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜จ๐˜ณ๐˜ฐ๐˜ถ๐˜ฑ)


๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ต๐—ผ ๐—ฎ๐—ป๐˜€๐˜„๐—ฒ๐—ฟ๐—ฒ๐—ฑ "๐˜†๐—ฒ๐˜€"


I call this group "the now money" because this is, (you guessed it), where you make the money NOW!


This group is offered a "bundle" of items for a price lower than they're accustomed to paying.


๐——๐—ข ๐—ก๐—ข๐—ง ๐——๐—œ๐—ฆ๐—–๐—ข๐—จ๐—ก๐—ง ๐—™๐—ข๐—ฅ ๐—ง๐—›๐—˜ ๐—ฆ๐—”๐—ž๐—˜ ๐—ข๐—™ ๐——๐—œ๐—ฆ๐—–๐—ข๐—จ๐—ก๐—ง๐—œ๐—ก๐—š!


The winning strategy, here, is to offer someone a large quantity of a product(s) they already use at a lower price per unit.


This is how we take someone else's customer and make them ours!


After we've taken our massive list of leads and turned them into a massive list of customers, we...


5) Repeat!


๐—ฅ๐˜‚๐—ป ๐—ฎ๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ด๐—ถ๐˜ƒ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†, ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ฎ๐ง๐จ๐ญ๐ก๐ž๐ซ ๐—บ๐—ฎ๐˜€๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—น๐—ถ๐˜€๐˜ ๐—ผ๐—ณ ๐—น๐—ฒ๐—ฎ๐—ฑ๐˜€, ๐˜€๐—ฒ๐—ด๐—บ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐ฆ๐จ๐ซ๐ž ๐—ถ๐—ป๐˜๐—ฒ๐—น๐—น๐—ถ๐—ด๐—ฒ๐—ป๐˜ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐˜€...


Warmly, Saksham Sethi

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